After two weeks of collecting results and my friends needling me for an answer, I finally get to let out the secret.
- The correct answer is ~6 hours.
- The winner is Kevin Walter, who was the first person to say that it took less than a day.
- A few people called me out on-line for running a scam; I wish more had done so.
- For results “like that” actually, I would probably guess 4-6 months of exercise with proper nutrition. At my age (>30), properly planned rest, recovery, and lots of stretching would also be critical to success.
- I don’t have a secret fitness or diet plan; I developed my plans the same way I do for my clients, with some input from medical providers because of having to recover from old injuries. I’m satisfied with how I feel.
These are the original “before” pictures with the newspaper visible:
I can’t stand ads like the one I made. At least I didn’t use photo editing. I chickened out making myself miserable between photos: I didn’t take laxatives, I didn’t sweat myself dizzy in a sauna, and I didn’t use the self tanner I bought. I slouched and took as deep a breath as possible before the first pictures. I worked out (should have done more arms), shaved my face and chest, and showered before the second set of pics. I pushed as much air out of my body as I could and tightened my gut. I’m even wearing the same jeans- I won’t be caught dead wearing them in public, I don’t even think they would have fit me in my 20’s. The results are clear. To the untrained eye the pictures look like a long time apart. It’s the beginning of a scam.
I don’t promise results “like this” and I don’t look like what some might call a “stereotypical trainer”. I try to keep myself educated and my clients safe. I help people on their own journey to a healthier way of life. There are too many variables in anyone’s life to be able to find easy answers to anything, especially surrounding major change. Fitness classes, online training plans, bootcamps, and dvds/videos work for some people, but they lack elements of personalization and feedback that assist in achieving proper form for safe, efficient training. I take workouts one session at a time until we find something that works well. Usually I give homework, because an hour with me every few days isn’t going to make much impact alone.
I hope this promotion brought some transparency to some bad advertising techniques. I am proud of some significant gains I have made over time- I have reduced the impact of chronic pain from injuries, lowered my cholesterol, started running again and increased my energy levels. Unfortunately those results don’t show up well in pictures, but cosmetic changes did follow my improved overall health. My first goal when I started back again was to “feel better today than I did yesterday.” It didn’t work every day, but over time it’s created positive results.
Thank you to everyone for playing, and big thanks to those who called me out. Misleading “Before & After” shots like this are common but bad for the industry. Even at best (no Photoshop/flagrant trickery) they promote unrealistic expectations, while giving little indication of real improvements in health. The important thing is to seek a trainer (or method or site) that helps you take a healthy approach to getting your body where it should be; outward changes usually follow.
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